For many years, MTN has been a highly successful, South African telecom's company, servicing millions across the continent. Their original messaging was bright, cheerful and quirky.

Over time, their adverting focus drifted, becoming overly invested in product placements and promotions.

As a result, they began losing a lot of their original human connection. MTN needed to reclaim it's personality and sense of humour.

Not only did the following new campaign resuscitate MTN's persona, it endeared itself to millions of new customers.

To add to its success, the campaign won 'A Creative Circle - First Place'; a 'Silver Loerie for 90" TV and Cinema Commercials'; and a 'Gold Loerie in Sound Design'.

Unexpectedly, Puppet Nation, a satirical television puppet show (modeled on Britain's famous 'Spitting Image'), took it as their inspiration to create their own nightly and weekly, TV and online broadcast. Thanks for the compliment guys.